CAREER
Dan is a growth operator who builds and scales revenue engines - not just marketing tactics and teams. Over 15+ years, he has driven 5–10x growth for DTC and B2B2C brands, leading strategies that have generated hundreds of millions in incremental revenue while improving CAC, MER, and long-term retention. He combines executive-level strategy with hands-on execution, bringing a rare ability to turn data, channels, and teams into a predictable, compounding growth system.
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Dan currently leads growth at CBDistillery, overseeing acquisition, retention, ecommerce performance, and marketing analytics for one of the leading CBD brands in the world. He built and optimized a multi-channel growth engine across paid media, affiliate, lifecycle marketing, and SEO, driving a 12% increase in new user acquisition while reducing CAC by 18%. By implementing modern attribution frameworks and partnering with executive leadership on revenue forecasting and growth planning, he established a more disciplined and scalable growth operating model within a complex regulatory environment.
Dan led the growth strategy for one of Unilever’s newest DTC ecommerce acquisitions, scaling revenue from $6M to $32M in under three years. As Director of Growth Marketing, he built and led a high-performing team, architected a modern acquisition and retention engine, and implemented a data-driven operating model that delivered efficient, sustainable growth.
At Casio, Dan led the marketing and ecommerce strategy across key brands, including G-SHOCK, PROTREK, and Casio Keyboards. He played a pivotal role in partnering and guiding Casio's brand marketing teams to accelerate digital growth, increase sales, enhance brand positioning, and optimize spend. His leadership ensured a data-driven, performance-focused approach that helped drive online revenue and overall market presence.
Dan led a marketing transformation at Drive Medical that generated $300K+ in annual cost savings through martech modernization, agency optimization, and internal team development. He was promoted from Director of Digital Marketing to Senior Director of Integrated Marketing, where he aligned marketing and sales to help drive $30M in top-line revenue growth while promoting four designers into marketing leadership roles.
At ZoneFirst, Dan led the brand’s marketing efforts and quickly identified an opportunity to drive higher-margin sales. In 2012, he proposed and launched the company’s first ecommerce platform, a forward-thinking move that generated over $1 million in annual sales at a 30% higher margin. His early adoption of ecommerce proved to be a game-changer, laying the foundation for sustained growth—ZoneFirst’s online store remains a thriving success today.
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Dan is an excellent Marketing leader who really understands his space and is always looking to learn and stay on top of his craft. I worked with him closely for 3 years as his Data Science counterpart, and he was always very easy to collaborate with and had an acute sense for spotting and bringing out great ideas. He’s very data-driven, entrepreneurial and most of all knows how to effectively execute on his strategies.
Chirayu Sariya - Data Scientist
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One of the best managers, ever! I had a great time working with Dan. His excitement and passion for the job, marketing and life radiates through his work! He inspired me daily and never told me, no! Each project we took on, we knocked it out of the park. In less than six months, we increased our email revenue by 47%, paid search revenue by 44% and even grew our social revenue by 11%. It’s hard to find a good manager these days! Any team would be fortunate to have him on their team!
Matt Wills - Growth Marketing Manager
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Dan and I worked very closely for 3 years to ramp up Unilever’s recent digital food service market place start up. I hired Dan to the team before the company acquisition. Even before Dan started working with the company, he was already energized about the challenges and opportunities ahead of us. Dan always had a fire in his belly and this is a great asset to have.We’ve had 3 fantastic years working together. Solved many challenges, went through painful times and accomplishments. Together, we were able to grow the business 5x over 3 years time. Dan played a significant role in the success of FoodServiceDirect.com in these years. Beside his expertise in Growth Marketing area, Dan has very strong entrepreneurial, go-getter mindset and he would be a strong asset to any company that has agile and start-up practices in their DNA.
Mete Gumus - CEO
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Dan is an excellent marketer and really understands how a company should go to market on new products while maximizing returns. He understands the sale process, and can work with a sales team like no other. Always up for ideas and sharing what works.
Steve Wakser - SVP Sales
