What exactly is Growth Marketing and what does a great Growth Marketer do to help drive revenue for a brand or business?
The in-house marketing expert
A growth marketing lead is the in-house expert when it comes to everything marketing. So what does that person need to know in terms of marketing and technology? EVERYTHING.
A few areas where a growth marketing specialist should know all the ins and outs:
- Acquisition = top of the funnel, traffic to your site or business
- Activation = how to get someone to buy or opt-in
- Retention = once a user buys, how to keep them buying
- Engagement = provide value throughout the lifetime of this user
- User Experience = ability to understand where to boost overall UX
- Data = must be data drive in terms of approach
Looking to grow an ecommerce brand? Check out these 8 focus areas to help grow an online brand.
Ability to work with development teams
On a daily basis, a growth marketing lead should be communicating with development and UX teams to ensure site features, improvements, fixes, etc. align with what the customer is experiencing.
Understanding what the customer wants/needs
A lot of times, a marketing team will think they know what is best for the customer. But, a great growth marketer will listen first, study data and feedback, and build their marketing strategy to align with customer’s exact wants.
Data and Analytics Expert
A growth marketer is a data and analytics expert first, then a marketing specialist second. This means a great growth lead will understand why they are pulling the trigger on a marketing strategy, and can even estimate an accurate ROI of the strategy before it runs.
8 focus areas for every growth marketer – click here
Last thought:
A growth marketing team should consist of marketing roles who lead certain areas of the marketing journey. For example your growth team should have the following; acquisition specialist, email marketer, brand & social lead, data scientist, retention and loyalty lead, user experience lead to just name a few. And, the Growth Marketer needs to know every aspect of all of these areas.
Looking for a growth marketing consultant? Click here to learn more!