How to 10X your ROI with a Growth Marketing Mindset
Digital Marketing vs Growth Marketing
Essentially digital marketing is a main focus of a growth marketer and is important in driving revenue growth today. But, having the mindset in how to attack your overall marketing goals is what sets growth marketers aside from just digital marketers. It comes down to mindset, speed, and the willingness to take risks.
Growth Mindset
In order to have a growth mindset, you need to think long-term. You can’t be afraid of making mistakes because they are essential for learning and growing. Be open to new ideas, test things out, and see what works best for you and your brand.
A perfect example in having the right mindset for marketing is constantly running experiments to see what is working and what is not. Try new things, and if they don’t work, then try something else. Remember: always be tracking your efforts along the way.
Speed is Marketing’s Best Friend
Being able to execute quickly is another key element in growth marketing. You need to be able to take action and not second-guess yourself. If you have an idea, put it into action and see what happens. If it fails, now you know what doesn’t produce the best results, or maybe you need to tweak a strategy to optimize its return.
Risk and Reward
Simply put, if you’re not willing to take on a risk you’re not willing to try something new. Most marketers just look to quick, short term wins because they THINK it’s going to produce a result when in reality it my not. If you want to see real growth, you have to take on some risk and be willing to put in the time and effort required for long term success.
The Bottom Line
Growth marketing is all about mindset. You need to be able to think long term, take risks, and execute quickly. Fast in the short term, with long term goals in mind. That is how you scale growth and generate a 10x ROI on your marketing efforts. There you have it.