Data-Driven Marketing Strategies

Every Marketing Strategy Should Start with Data

Data-driven marketing is the approach of optimizing marketing ROI based on customer information, feedback, ordering behavior, etc. 

Imagine your marketing strategy as a car. There are a lot of parts that go into it. Each part is important to make the car run. You know what specific parts do, how they function, and how they contribute to the overall marketing strategy.

Data is the engine to your car. It is the engine to your marketing strategies. Without it, you’re just pushing your car along… getting results much slower than if you had a nice fine-tuned engine in it powering your every task & strategy.

Some quick examples of where to use data and how

Use data to drive personalized communication

If you are capturing order data on your site, you should be using data to send personalized emails. If someone buys a product that is traditionally given as a gift, you can email them around the holidays with a coupon for that product. If they frequently buy a certain type of product, you can let them know about new products in that category. You can also use data to segment your email list so that people only get information relevant to them.

Use data to determine how successful a campaign is

It’s important to run marketing experiments in order to figure out what is getting the best return on investment. This requires having data tracking in place so that you can see which marketing campaigns are bringing in the most sales, leads, or whatever metric you are trying to improve.

You can also use data to track how well individual pieces of content are performing. For example, if you have a blog, you can track which articles get the most eyeballs, interactions, shares, etc.

A/B Test Marketing Content

Many marketing platforms and technologies now have built in A/B test functions that allow you to measure how different marketing content performs against each other.

Some common things to test include:

– The subject line of an email

– The headline of an article

– A call-to-action button

By testing different versions of your marketing content, you can figure out which one is getting the best results, continue to optimize that one, and scale growth.

Track industry trends and seasonality

It’s important to mix data with business intuition when it comes to marketing. By tracking industry trends and seasonality, you can develop a better understanding of when people are searching for certain keywords related to your business, and adjust your marketing campaigns accordingly.

For example, if you sell winter clothing, you’ll want to make sure your ads are being shown during the colder months when the demand for your product spikes.

In conclusion, if you’re not utilizing data to drive your marketing decisions, you’re missing out on a huge opportunity to improve your results. By understanding your customer’s needs and wants, you can create more targeted campaigns that are more likely to convert. And when you track the results of your campaigns, you can continue to optimize them for even better performance.

About the Author

Dan Tramontozzi is a Growth & Brand Marketing Expert with over 15 years experience scaling brands using today's most advanced digital marketing strategies.