Why You Should Run a Marketing Audit

Seeing the Same Old Marketing Results? It’s Time to Run an Audit

If you’re not seeing the results you want from your marketing campaigns, it might be time to run an audit. A marketing audit will help you optimize your marketing efforts and ensure that you’re on track to meet your goals.

There are a few things to keep in mind when conducting a marketing audit.

Keep Yourself Accountable

Don’t lie about the effectiveness of your marketing efforts. Most marketing professionals will continue with strategies because “this is what worked in the past.” The past doesn’t equal the future. If your marketing audit shows that certain strategies are no longer effective, it’s time to let them go.

Run an Audit on Your Marketing Agency

If you have a marketing agency, keep them accountable by auditing their performance from time to time. You may find that they’re overcharging you or that they’re not meeting your expectations. Or better yet, you may find it is more cost effective to hire someone in-house to take over their tasks.

Don’t get Caught up in Marketing Vanity Metrics

Don’t get caught up in vanity metrics like social likes and follows. These numbers don’t always translate into sales or leads. Instead, focus on key metrics like engagement, sales, and revenue that will help you gauge the success of your marketing campaigns.

Marketing Trends Don’t Work for Everyone

You may see some brands taking advantage of certain social strategies, don’t compare yourself with them! What works for them might not work for you. Instead, focus on what’s working for you and build on that success. Of course you can try and experiment with new marketing trends.

A helpful tip: try and spot the trend before everyone else does! Don’t be the brand that pulls the trigger on something 2-3 years in.

Track All Your Marketing Efforts

Make sure you’re tracking all your marketing efforts. Brands that fly blind and don’t measure the effectiveness of their marketing campaigns are at a HUGE disadvantage. Use marketing tools to track your progress and ROI so that you can make data-driven decisions about your marketing campaigns that will produce higher ROI in the future.

The Bottom Line

Don’t settle for the status quo when it comes to your marketing results. If you’re not seeing the results you want, it’s time to run an audit. Running a marketing audit is a great way to optimize your marketing strategies.

About the Author

Dan Tramontozzi is a Growth & Brand Marketing Expert with over 15 years experience scaling brands using today's most advanced digital marketing strategies.